KERN SERVICES // COMMUNICATION

The art of creating relevant content.

From press releases to sustainability reports, from campaigns to websites – we are experts in finding the right words to express the stories behind your company, you as a person or your products and also in incorporating them into an intelligent communications strategy that is contemporary, relevant and successful.

Too many words, too many images, too much nonsense. The deluge of information that consumers are faced with these days can be overwhelming. Our response to this is to tell stories that make a difference.  That requires ground-breaking innovations, aesthetic products, interesting personalities, compelling stories, or simply just concise information and facts that stand up to scrutiny.

 

Our team of qualified journalists and communications consultants is specialised in the topics of textiles and fashion, sustainability and new technologies, innovation and future-orientated thinking.

 

Our goal is to help you identify your company’s unique stories, to intelligently embed them in a communications strategy and to take the right steps to ensure they reach your most important target groups.

 

How do we do this? We develop campaigns. We write press releases, articles and books. We produce sustainability reports.

 

We write. Because we love to.

And we send messages out into the world. Because it’s important to us.

CASE STUDY // Texpertise Network Newsroom: The global network for textile industry professionals

The Texpertise Network Newsroom went online in January 2018. This news platform focuses on the 50-plus international trade shows of Messe Frankfurt and current developments in the industry.

01 // OVERVIEW

50 textile trade shows – 1 news platform

 

50 textile trade shows worldwide attracting more than 22,000 exhibitors and 523,000 visitors with their topics, trends and contacts. Messe Frankfurt generates news about every single one of these trade shows every season in the form of press releases, specialist articles and social media posts. Our brief was to work out how this information could be successfully packaged and made available to an international community all year round.

02 // RESEARCH

Full service: From the layout to journalistic creation

 

Together with the decision-makers at Messe Frankfurt we came up with the idea of a newsroom – a platform designed to appeal to journalists, exhibitors and trade visitors alike and to awaken their curiosity. The newsroom primarily publishes relevant information from the international network of textile trade shows. At the same time, the platform aims to back this up with reports on current market developments, trends and news items that are relevant to the textile and garment industry. As communications consultants we are responsible for the project, which includes everything from the concept to the layout and journalistic work.

03 // STRATEGY

News by textile experts, for textile experts

 

The Texpertise Network Newsroom publishes an average of three news items every week, in both German and English. These include so-called top news items and background articles exclusively researched for Messe Frankfurt. Search functions and thematic clusters enable the reader to find content they are interested in quickly and easily. In addition, the most important news is summarised in a newsletter which is published every quarter. By textile experts, for textile experts – the Texpertise Network Newsroom has developed into an important news platform in a very short time.

04 // ACTION

CONTACT

Kern Consulting GmbH & Co. KG

Wiesenstraße 23

60385 Frankfurt am Main

+49 (0)69 6500-8865

+49 (0)69 6500-5732

Hello@kern.consulting

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01 // OVERVIEW // 50 textile trade shows – 1 news platform

 

50 textile trade shows worldwide attracting more than 22,000 exhibitors and 523,000 visitors with their topics, trends and contacts. Messe Frankfurt generates news about every single one of these trade shows every season in the form of press releases, specialist articles and social media posts. Our brief was to work out how this information could be successfully packaged and made available to an international community all year round.

02 // RESEARCH // Full Service: From the layout to journalistic creation

 

Together with the decision-makers at Messe Frankfurt we came up with the idea of a newsroom – a platform designed to appeal to journalists, exhibitors and trade visitors alike and to awaken their curiosity. The newsroom primarily publishes relevant information from the international network of textile trade shows. At the same time, the platform aims to back this up with reports on current market developments, trends and news items that are relevant to the textile and garment industry. As communications consultants we are responsible for the project, which includes everything from the concept to the layout and journalistic work.

03 // STRATEGY // News by textile experts, for textile experts

 

The Texpertise Network Newsroom publishes an average of three news items every week, in both German and English. These include so-called top news items and background articles exclusively researched for Messe Frankfurt. Search functions and thematic clusters enable the reader to find content they are interested in quickly and easily. In addition, the most important news is summarised in a newsletter which is published every quarter. By textile experts, for textile experts – the Texpertise Network Newsroom has developed into an important news platform in a very short time.

04 // ACTION